•Name of Project: Palmelatto
•Business Type: B2B/B2C
•Category/Suggested Category:
Luxury goods
Luxury fashion & accessories
Luxury watches & jewelry
Luxury leather goods
Luxury eyewear
Luxury Leather goods
Luxury cosmetics & fragrances
•Location: Worldwide
•Number of Investors: On request or in "Strategy Session"
•Level of investment: C - D - F
•Kind of ownership: Ownership, Partnership
•Total Market Value: > 250 billion euros
•Project Value*: > 100 million euros
•Brand Value*: > 10 million euros
•Invest Range: On request or in "Strategy Session"
•Ownership Seed Money: On request or in "Strategy Session"
•Partnership Seed Money: On request or in "Strategy Session"
•Total Equity (or owner's equity): On request or in "Strategy Session"
•Project Phases: On request or in "Strategy Session"
•Turnover Rate: On request or in "Strategy Session"
•ROI: On request or in "Strategy Session"
•CAGR (Compound Annual Growth Rate): On request or in "Strategy Session"
•Project Value:
* Brand Value: The approach to brand valuation is similar to looking at a house's potential earnings as a rental property and using that to estimate the percentage of the brand market share of that its current value.
To evaluate the value of brand, uses the estimate the percentage of the brand market share of that global/local industry's turnover or future net earnings that can be attributed directly to the cost/or intangible assets of brand.
Brand equity is considered to be an intangible asset, because the value of a brand is not a physical asset. Anything that consumers associate with your brand and image, such as your trademarks, trade name/domain, property/goodwill, USP, brand recognition, copyrights, patents, visual assets such as a logo or corporate design, USP, unique marketing strategy, digital assets or licenses, and customer lists or level of customer loyalty.