Welcome to Better Results
Brand
Brand is more relevant to your business than ever.
The IPA report - 'The intangible revolution: how intangible assets are transforming management and business practice' - points out that such assets, including brands, have never been more significant. Survey after survey has shown that brands and other intangibles typically account for between 30% and 70% of a company's market value; in certain sectors, including luxury goods, this figure can be even higher.
In the eyes of the customer, a brand is the overall experience of a business, company, service, or product that differentiates it from its competitors.
Why is it so imperative to differentiate your brand?
The IPA report - 'The intangible revolution: how intangible assets are transforming management and business practice' - points out that such assets, including brands, have never been more significant. Survey after survey has shown that brands and other intangibles typically account for between 30% and 70% of a company's market value; in certain sectors, including luxury goods, this figure can be even higher.
In the eyes of the customer, a brand is the overall experience of a business, company, service, or product that differentiates it from its competitors.
Why is it so imperative to differentiate your brand?
Challenge
The pressure to deliver short-term financial results, along with the fragmentation of media channels, such as social media, will lead companies to focus on measurables, like social media fans, and neglect the objective of building brand assets.
Brands need a well-defined identity and strategy to support those images. Strategic brands should be identified and resourced, and branded differentiators and energizers should be created and managed.
Learn how beesiness can help you overcome these common challenges and take your brand to the next level.
Brands need a well-defined identity and strategy to support those images. Strategic brands should be identified and resourced, and branded differentiators and energizers should be created and managed.
Learn how beesiness can help you overcome these common challenges and take your brand to the next level.
Solution
Brand development is the strategic process of creating and distinguishing your company's image and message from your competitors. Development includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as necessary.
In the end, we know you don't need just a pretty logo to drive results. Any competent graphic designer can do that. For us, it all starts and ends with your brand strategy. A compelling story, identity and strategic positioning are the foundation of greatness – and successful business results. Stronger brand, stronger USP. This simple equation drives all our thinking and creativity.
Let us help you develop your brand to its full potential.
In the end, we know you don't need just a pretty logo to drive results. Any competent graphic designer can do that. For us, it all starts and ends with your brand strategy. A compelling story, identity and strategic positioning are the foundation of greatness – and successful business results. Stronger brand, stronger USP. This simple equation drives all our thinking and creativity.
Let us help you develop your brand to its full potential.
• Brand Research & Positioning – Understanding competitors & consumer behavior
• Corporate Design & Visual Identity – Creating a professional, Germany-compatible brand image
• Brand Localization & Messaging – Adapting brand tone, storytelling, and communication for the German audience
• Sustainability & Ethical Branding – Aligning with Germany’s eco-conscious market trends
• Multi-Channel Branding – Optimizing the website, social media, print materials, and packaging for the local market
• Corporate Design & Visual Identity – Creating a professional, Germany-compatible brand image
• Brand Localization & Messaging – Adapting brand tone, storytelling, and communication for the German audience
• Sustainability & Ethical Branding – Aligning with Germany’s eco-conscious market trends
• Multi-Channel Branding – Optimizing the website, social media, print materials, and packaging for the local market
Featured Project
Holtmann
Holtmann Group (Holtmann GmbH & Co. KG, Mesomondo GmbH and Expomondo GmbH) has been an integrated service provider for trade shows and events since 1950, headquartered in Langenhagen, Germany. Holtmann is one of the leading trade fair and event service providers in Germany and around the world.
Holtmann Group (Holtmann GmbH & Co. KG, Mesomondo GmbH and Expomondo GmbH) has been an integrated service provider for trade shows and events since 1950, headquartered in Langenhagen, Germany. Holtmann is one of the leading trade fair and event service providers in Germany and around the world.
•Brand/Company Name
Holtmann GmbH & Co. KG
•Brand Tagline
We have been satisfying our customers ever since 1950
•Brand Sector
Exhibition & Event
•Domain Name/URL
www.holtmann.de
• Business Type:
B2B
• Category:
Exhibition & Event
• Location:
Langenhagen, Germany
•Services:
Brand Discovery
Brand audit
Brand analysis
Market analysis
Competitors Analysis
Brand Strategy
Brand Vision, Mission & Values
Brand Architecture (Holtmann Since 1950, Holtmann GmbH & Co. KG, Expomondo GmbH and Mesomondo GmbH)
Brand Touchpoints & Audiences
Brand Identity
Brand Messaging and Claim
Corporate Design
Logo
Typography/Font
Color Palette
Style
Composition
Imagery
Brand Growth
Brand Roadmap
Brand Launch/Implementation
Brand Campaign
Annual performance audit
Holtmann GmbH & Co. KG
•Brand Tagline
We have been satisfying our customers ever since 1950
•Brand Sector
Exhibition & Event
•Domain Name/URL
www.holtmann.de
• Business Type:
B2B
• Category:
Exhibition & Event
• Location:
Langenhagen, Germany
•Services:
Brand Discovery
Brand audit
Brand analysis
Market analysis
Competitors Analysis
Brand Strategy
Brand Vision, Mission & Values
Brand Architecture (Holtmann Since 1950, Holtmann GmbH & Co. KG, Expomondo GmbH and Mesomondo GmbH)
Brand Touchpoints & Audiences
Brand Identity
Brand Messaging and Claim
Corporate Design
Logo
Typography/Font
Color Palette
Style
Composition
Imagery
Brand Growth
Brand Roadmap
Brand Launch/Implementation
Brand Campaign
Annual performance audit
As Holtmann Design- and Brand Consultant, along with rebranding and brand strategy transformation, the definition and design of a distinct image and identity for Holtmann and Holtmann Group Companies (Holtmann GmbH & Co. KG, Mesomondo GmbH and Expomondo GmbH) was put on the agenda.
In 2018, as Holtmann Design- and Brand Consultant, along with rebranding and brand strategy transformation, the definition and design of a distinct image and identity for Holtmann and Holtmann Group Companies (Holtmann GmbH & Co. KG, Mesomondo GmbH and Expomondo GmbH) was put on the agenda.
The first step was to audit the Holtmann brands/companies and their current position on the market and among competitors.
In the 360° Brand Audit Holtmann brand audit, more than 50 factors such as Brand Strategy Audit (Brand name, message, and claim, brand essence and purpose, brand values, brand vision, brand mission, brand purpose, brand architecture, brand story), Brand Design Audit (Logo, colors, typography, imagery, visual language, design system, graphics, illustrations, icons), and Brand Communications (Website, social media channels, E-mails, company presentations, catalogues and brochures, exhibitions, campaigns) were reviewed and revised.
After the analysis of the Holtmann companies, it was time to look at the competitors. More than 100 exhibition companies in Germany and worldwide were carefully analyzed. In the future, this document would serve as a basis for designing and writing brand strategy. After three months of deep research and analyzing more than 100 international trade fair and event companies in Germany, we found about 30 companies that use the word Messe+Event in their subclaims, title or slogan. More than twenty companies also use black and white as corporate colors.
The solution was to define a brand architecture and create a distinct (sub) brand with a completely different and distinctive image, as well as to develop Holtman with a completely fresh approach. Also proposed using the company's defining feature, the year of establishment, as its USP in addition to its distinctive corporate design.
Holtman Since 195O was born as an umbrella brand (Dachmarke) of orange and white as a main color, silver and anthracite as the accent color. Traditional Holtman but, instead of black and white, a combination of gray, anthracite and orange was chosen as the accent color.
There were no other trade fair and event companies in Germany at that time using such a corporate color combination. The goal was to create an innovative, relevant brand with an emphasis on design rather than construction. There are two distinct images created in the minds of the audience; one, the serious color of anthracite and white symbolizing the company's seventy years of experience; and the other, an orange and white combination symbolizing a young and ambitious approach to gaining market share.
" Holtmann Since 1950," which represents the Holtmann brand which was founded in 1950, as well as Mesomono, Expomondo, and other sister companies as sub-brands under an umbrella brand architecture. In the end, we have the company's uniform design, with its individualized, custom styles that each relate to each other. One brand name, two characters, a different image and message and more market share. The first step was to audit the Holtmann brands/companies and their current position on the market and among competitors.
In the 360° Brand Audit Holtmann brand audit, more than 50 factors such as Brand Strategy Audit (Brand name, message, and claim, brand essence and purpose, brand values, brand vision, brand mission, brand purpose, brand architecture, brand story), Brand Design Audit (Logo, colors, typography, imagery, visual language, design system, graphics, illustrations, icons), and Brand Communications (Website, social media channels, E-mails, company presentations, catalogues and brochures, exhibitions, campaigns) were reviewed and revised.
After the analysis of the Holtmann companies, it was time to look at the competitors. More than 100 exhibition companies in Germany and worldwide were carefully analyzed. In the future, this document would serve as a basis for designing and writing strategy for brands. After three months of deep research and analyzing more than 100 international trade fair and event companies in Germany, we found about 30 companies that use the word Messe+Event in their subclaims, title or slogan. More than twenty companies also use black and white as corporate colors.
The solution was to define a brand architecture and create a new (sub) brand with a completely different and distinctiveimage, as well as to develop Holtman with a completely fresh approach. Also proposed using the company's distinctive feature, the year of establishment, as its USP in addition to its distinctive corporate design.
Holtman Since 195O was born as an umbrella brand (Dachmarke) of orange and white as a main color, silver and anthracite as the accent color. Traditional Holtman but, instead of black and white, a combination of gray, anthracite and orange was chosen as the accent color.
There were no other trade fair and event companies in Germany at that time using such a corporate color combination. The goal was to create an innovative, relevant brand with an emphasis on design rather than construction. There are two distinct images created in the minds of the audience; one, the serious color of anthracite and white symbolizing the company's seventy years of experience; and the other, an orange and white combination symbolizing a young and ambitious approach to gaining market share.
Holtmann Since 1950, has been arranged as a master brand in umbrella brand architecture, along with Mesomono, Expomondo, and other sister companies as sub-brands. In the end, we have the company's uniform design, with its unique, custom styles that each relate to each other. One brand name, two characters, a different image and message and more market share.
In 2018, as Holtmann Design- and Brand Consultant, along with rebranding and brand strategy transformation, the definition and design of a distinct image and identity for Holtmann and Holtmann Group Companies (Holtmann GmbH & Co. KG, Mesomondo GmbH and Expomondo GmbH) was put on the agenda.
The first step was to audit the Holtmann brands/companies and their current position on the market and among competitors.
In the 360° Brand Audit Holtmann brand audit, more than 50 factors such as Brand Strategy Audit (Brand name, message, and claim, brand essence and purpose, brand values, brand vision, brand mission, brand purpose, brand architecture, brand story), Brand Design Audit (Logo, colors, typography, imagery, visual language, design system, graphics, illustrations, icons), and Brand Communications (Website, social media channels, E-mails, company presentations, catalogues and brochures, exhibitions, campaigns) were reviewed and revised.
After the analysis of the Holtmann companies, it was time to look at the competitors. More than 100 exhibition companies in Germany and worldwide were carefully analyzed. In the future, this document would serve as a basis for designing and writing brand strategy. After three months of deep research and analyzing more than 100 international trade fair and event companies in Germany, we found about 30 companies that use the word Messe+Event in their subclaims, title or slogan. More than twenty companies also use black and white as corporate colors.
The solution was to define a brand architecture and create a distinct (sub) brand with a completely different and distinctive image, as well as to develop Holtman with a completely fresh approach. Also proposed using the company's defining feature, the year of establishment, as its USP in addition to its distinctive corporate design.
Holtman Since 195O was born as an umbrella brand (Dachmarke) of orange and white as a main color, silver and anthracite as the accent color. Traditional Holtman but, instead of black and white, a combination of gray, anthracite and orange was chosen as the accent color.
There were no other trade fair and event companies in Germany at that time using such a corporate color combination. The goal was to create an innovative, relevant brand with an emphasis on design rather than construction. There are two distinct images created in the minds of the audience; one, the serious color of anthracite and white symbolizing the company's seventy years of experience; and the other, an orange and white combination symbolizing a young and ambitious approach to gaining market share.
" Holtmann Since 1950," which represents the Holtmann brand which was founded in 1950, as well as Mesomono, Expomondo, and other sister companies as sub-brands under an umbrella brand architecture. In the end, we have the company's uniform design, with its individualized, custom styles that each relate to each other. One brand name, two characters, a different image and message and more market share. The first step was to audit the Holtmann brands/companies and their current position on the market and among competitors.
In the 360° Brand Audit Holtmann brand audit, more than 50 factors such as Brand Strategy Audit (Brand name, message, and claim, brand essence and purpose, brand values, brand vision, brand mission, brand purpose, brand architecture, brand story), Brand Design Audit (Logo, colors, typography, imagery, visual language, design system, graphics, illustrations, icons), and Brand Communications (Website, social media channels, E-mails, company presentations, catalogues and brochures, exhibitions, campaigns) were reviewed and revised.
After the analysis of the Holtmann companies, it was time to look at the competitors. More than 100 exhibition companies in Germany and worldwide were carefully analyzed. In the future, this document would serve as a basis for designing and writing strategy for brands. After three months of deep research and analyzing more than 100 international trade fair and event companies in Germany, we found about 30 companies that use the word Messe+Event in their subclaims, title or slogan. More than twenty companies also use black and white as corporate colors.
The solution was to define a brand architecture and create a new (sub) brand with a completely different and distinctiveimage, as well as to develop Holtman with a completely fresh approach. Also proposed using the company's distinctive feature, the year of establishment, as its USP in addition to its distinctive corporate design.
Holtman Since 195O was born as an umbrella brand (Dachmarke) of orange and white as a main color, silver and anthracite as the accent color. Traditional Holtman but, instead of black and white, a combination of gray, anthracite and orange was chosen as the accent color.
There were no other trade fair and event companies in Germany at that time using such a corporate color combination. The goal was to create an innovative, relevant brand with an emphasis on design rather than construction. There are two distinct images created in the minds of the audience; one, the serious color of anthracite and white symbolizing the company's seventy years of experience; and the other, an orange and white combination symbolizing a young and ambitious approach to gaining market share.
Holtmann Since 1950, has been arranged as a master brand in umbrella brand architecture, along with Mesomono, Expomondo, and other sister companies as sub-brands. In the end, we have the company's uniform design, with its unique, custom styles that each relate to each other. One brand name, two characters, a different image and message and more market share.
FAQ
Here is an overview of the most frequently asked questions about brand, brand strategy and identity.
A brand is more than just a logo; it encompasses the overall perception and reputation of a company, product, or service in the minds of its customers and the public.
Brand strategy is a plan that outlines how a company intends to shape its brand identity and communicate its unique value to its target audience. It includes the brand's positioning, messaging, and differentiation strategies.
A well-defined brand strategy helps a business stand out in a crowded market, builds customer loyalty, and provides a clear direction for all brand-related activities.
Brand identity refers to the visual and verbal elements that make up a brand's presence, including its logo, colors, typography, tone of voice, and other design elements.
Brand identity is the intentional representation of a brand, while brand image is the perception of the brand held by consumers and the public based on their experiences and interactions.
Key components include logos, colors, typography, imagery, tone of voice, and any other visual or verbal elements that contribute to a consistent brand presence.
Creating a strong brand identity involves a combination of understanding your target audience, defining your brand's personality and values, and ensuring consistency across all touchpoints.
Brand positioning defines where a brand stands in relation to its competitors and how it is perceived by its target audience. It involves identifying a unique and compelling value proposition.
A well-executed brand strategy can lead to increased brand recognition, customer loyalty, and market share. It can also drive customer preference and willingness to pay a premium for your products or services.
Yes, but it should be done strategically and carefully. Rebranding can help modernize a brand, attract new audiences, or reflect changes in the company's offerings, but it should be based on thorough research and consideration.